What Is Your Risk Tolerance?

Here are two questions I ask every person or couple on an initial interview:

1. "What is the purpose of your money?  What do you want it to do for you?"
2. "What is your risk tolerance, i.e. are you OK with your money being "at risk" in the stock market?"

For most people, the "purpose of their money" is to finance their retirement, i.e. they're wanting a monthly "paycheck' for the rest of their lives.  And, for most people, they are NOT OK with their money being "at risk" - in fact, they want just the opposite!

The slide below sums up the "risk tolerance" scale - products where your money IS at risk versus products where your money IS NOT at risk.  

​All you have to do is decide where you are on that scale.  

​If you're OK with risk and not worried about losing money in the market during your retirement, then a financial product that eliminates that risk is not what you want. 

But, if the purpose of your money is to finance your retirement, and you don't want to lose ANY of your money if the market crashes, then call me or send me an email and I'll personally help you "get your money SAFE!"

Rick